SECU

Type

Regional commercials for broadcast, internal corporate vides, online product videos for website

Servies

Creative strategy, Creative concepting, scriptwriting, production, post production

Overview

SECU wanted a unique commercial campaign that portrayed its focus on personal service while highlighting its strength as a leading regional credit union. Renegade planned, shot and edited spots that featured fun, persona-based character vignettes laced with a touch of banking humor.