SECU
Type
Regional commercials for broadcast, internal corporate vides, online product videos for website
Servies
Creative strategy, Creative concepting, scriptwriting, production, post productionOverview
SECU wanted a unique commercial campaign that portrayed its focus on personal service while highlighting its strength as a leading regional credit union. Renegade planned, shot and edited spots that featured fun, persona-based character vignettes laced with a touch of banking humor.